We post a short Heatrace teaser on our social accounts (Facebook: ImpressionBoot Store / Instagram: ImpressionBoot) so that everyone can prep’ for the upcoming race. Once the first teaser goes live - you have to keep your eyes on the prize - or better said follow our IG stories constantly. On a random day, at a random time - we will announce which pair of "high heat“ (and probably world wide sold out) sneakers we have lined up for you (via IG stories) - and also in which store the pair can be bought. The first customer that arrives at the store and uses the codeword "Heatrace release", can cop the shoes!

It’s a simple as that Fam. … good luck and keep on racing!

Your ImpressionBoot Team.

Listen Up!
We want the heatrace to go down the right way. So to keep it fair - camping in front of the store is NOT permitted. All Heatrace participants that are suspiciously close to the store at the time the race is announced will unfortunately be disqualified.

  • Chicago

  • New York